It isn’t easy when you are out on your own. Sometimes you can feel like a very small fish in a large pond. In order to stand out, you need to look the part – as well as deliver what you say you will. But there a couple of ways that you can make your business look more professional. You don’t need a huge budget to make your business look much larger than it really is.
Having a website is a must in this day and age. You need to make sure that it has all of your information on and that it is accessible to your audience. It should be clean and tidy. Easy to navigate with a great use of white space. Your logo should be easy to see, and a contact form should be a priority for you. Your mailing list can be your crowning glory – because it is your own personal set of hot leads. Although you must remember that your mailing list should ideally contain your contact details, including your address. If you don’t feel happy having what is likely your home address on there, then you should think about using something like https://physicaladdress.com. You own domain is a must.
If you can’t afford to have your own photos taken, then you need to think really carefully about what you use. Often things that are online aren’t free to be used, but rather they are being shared on a photographers website. You can use sites like Unsplash, Pixabay, or Pexels and find an aesthetic that works for you. Try to get photos that relate in some way to what you do and/or how you do it. If you are a writer or an accountant, you will find simply by searching those terms, you are given plenty of well-fitting options. Try not to go for the ones on the first page though. They are the most commonly used.
Your clothing says more about you than you might like. If you have Skype calls or face to face business meetings, it is a good idea to make sure that you are dressed the part. Invest in a smart suit, and some lighter business casual wear. Blazers are typically always a good idea, and they appear professional almost all the time. You can create a small business capsule wardrobe that can be used for years. Pinterest has some great ideas about what you should have in a capsule wardrobe to maximize your investment. Looking polished is simple when you have less to choose from too.
Your social media channels should all match up. The display pictures and the headers or banners should all have your logos and information on. And ideally, in all of your information, you will have a link to your point of sale or website. Ensure that all of the sizes are correct to prevent them from looking stretched
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