When you work for a big corporation in a salaried job, things are pretty straightforward. You do a fair day’s work for a (slightly less than) fair day’s pay, and you know what to expect in your pay packet at the end of the month. But this is a luxury that most wage slaves pay for whether they’re aware of it or not. In an era of corporate wage repression there’s a good chance that your employer isn’t paying you what you’re worth just to protect your bottom line. They may also be keeping your from the training and development you need to further your career or dangle carrots of promotion and recognition that are forever just out of your reach. When you’re a freelancer, there are some patches on the other side that are greener, but there’s also no shortage of quicksand. Freelancers get the freedom to choose their own hours, be their own boss or take a day off whenever they feel like it, but they’re unlikely to ever again enjoy the kind of job security or stable and reliable income that they used to take for granted.

While many freelancers swear that they would never go back, it would be irresponsible to suggest that the world of freelancing was a non-stop parade of smiles and sunshine. Like any business, it requires your constant care and attention and a reliable base of happy clients who can provide consistent work and eliminate the risk of dry spells. While dry spots can be blessings in disguise, allowing freelancers an opportunity to review their practices, hustle for more clients and hone their skills, too many of them can be ruinous to a freelancing career. With this in mind, success in freelancing requires, perhaps more than anything, an absolutely sterling reputation. Here we’ll look at the importance of reputation in the freelancing world as well as looking at some practical and actionable ways you can boost yours to ensure that you receive regular work from clients who’ll pay you what you’re worth.

Your Reputation is Everything When You’re Freelance

When businesses look to outsource freelancers to fulfill functions that they’re not equipped to handle they need to know that they’re getting their money’s worth and that the person they’ll choose will generate a significant return on their investment. Just like you, they’ll have a brand and a reputation to maintain. They’ll need to ensure that the quality of the work they receive will be in line with their brand values and reflects the standards to which they hold themselves. Thus, they won’t be looking for cheap. They’ll be looking for good. They’ll also be looking for tried, tested and proven since no business takes a risk of any sort of they can possibly avoid it. Here’s how to show them that you can deliver.

Bring Personality to Your Online Presence

Even clients with the most specific briefs in mind will want to hire freelancers whose work sparkles with personality and has its own idiosyncratic charm. Moreover, who doesn’t want to do business with someone who is engaging, personable and charming. Thus, it’s essential that you build a sense of personality into your online and social media presence (while still remaining consummately professional). Use blog posts and video content to show prospective clients exactly what skills you bring to the table. If you need a hand creating professional video content, check out Lifetime Media and browse our portfolio. Posting regular content will not only boost your reputation, it will give your search engine visibility a boost and drive more traffic to your website.    

Charge What You’re Worth

There’s a temptation, especially right at the start of your career, to undercut your competitors on price in the hopes that being the cheapest game in town will give you a competitive edge. Unfortunately, this is likely to have the opposite effect and put the best clients off. Remember that unlike private individuals, the businesses and corporations who will be your clients are unlikely to be making decisions based on cost. They’ll want quality and they’re happy to pay for it. If your fees are significantly lower than those of your competitors, they’re likely to assume that the reason why is simply because you don’t offer the same quality. Don’t be afraid to charge what you’re worth. If you’re genuinely unsure of how to calculate your hourly rate, this article may be of help to you.

Stick to Your Deadlines

Nothing will compromise your reputation more than missed deadlines. The businesses that outsource you will have deadlines of their own to contend with and if you cause them to run late, it could end up setting them back significantly and potentially costing them a great deal more than they paid for you.

Never agree to a deadline if you have even the slightest worry that you’ll be unable to meet it. Negotiating on deadlines at the start of a project is far more agreeable to clients than letting them know that you’re behind right at the 11th hour. If you’ve bitten off more than you can chew, it may even be worth outsourcing to another freelancer whom you trust (which is why networking is one of the most important skills a freelancer can have).

Perform a Thorough Social Media Audit

If you use Twitter, LinkedIn or Facebook for promotional purposes, it goes without saying that your behavior on social media must be beyond reproach. React to every comment on your posts and handle compliments with grace, gratitude and humility. Steer clear of politics and religion. While you are entitled to your own personal views, you can’t risk damaging your professional reputation by alienating prospective clients. Speaking of whom, you should avoid discussing your clients. Do not mention them by name and certainly avoid openly mentioning your fees.

Finally, use your social media presence to network and give your clients and prospective clients alike an insight into your personality. Do not use it as a platform to spam businesses with ads or hustle for work. It’s quite simply bad form.

Enhance Your Professional Reputation as a Freelancer - #reputation #freelance #career

When it comes to pursuing a career, so many of us fall into line and follow the traditional route of taking on positions in established companies or businesses. However, it’s extremely important to bear in mind that this isn’t the only option available to us. While employed positions are great for some, there are various individuals who strive for something a little different. We want to work on projects we’re conducting. We want to give out instruction rather than taking instruction. We want to build our own dreams rather than merely contributing to somebody else’s.

If this sounds like something for you, you may want to take to the world of self-employment and freelance work. Now, there are a few different things that you will need to thrive as a self-employed freelancer. A professional home office, an efficient laptop or tablet device, eye-catching business cards… these are all relatively obvious requirements. However, there’s one thing that every freelancer should invest in if they want their small business to thrive: a vehicle.

Purchasing a Vehicle

Treat your vehicle purchase like any other major business investment. While you may not want to purchase a vehicle outright, you can engage with financial plans that allow you to spread the cost out over a more extended period of time. Compare different loans that are available to you on a comparison site like https://auto.loan/. This will help to ensure that you get the best deal to meet your needs!


No matter what field you are working in, there’s no way that you can make it successfully to the top entirely alone. You may need funding from other sources, or collaboration with larger, established brands to help make a name for yourself in the market. As a freelancer in particular, you also need to establish contacts who can call you in and provide you with regular work. This is why you need to network. However, in order to make your meetings, you need to be able to drive! Public transport is unreliable and delays can result in bad first impressions.

Meeting Clients

If your networking goes well and you land some gigs, you’re going to have to meet up with the clients who are requesting your services. Again, public transport is extremely unreliable and you don’t want to leave your client waiting around. Being able to drive also means that you can take your portfolio and equipment or materials along with you, allowing you to show off your work in your meetings or even work on location!

Collecting Materials

Everyone knows that raw and basic materials come cheaper if you buy in bulk. However, you may also want to save on the shipping costs that come hand in hand with huge orders. Picking materials up straight from the supplier will save you plenty of costs, but of course, you need a vehicle of your own to get there and transport them.

As you can see, a vehicle is one of the most valuable assets a freelancer can acquire. Buy smart, though. While new cars are fancy and flashy, they will cost you more over time. Buying a good, used car is a smart way to save money (and let someone else pay the bulk of depreciation!).

Why You need a Car to Successfully Freelance