It doesn’t matter what job you end up in, you will probably need to have some very strong pitching skills. This is especially the case if you want to find some freelance work for yourself. You will have to continually pitch to companies and clients in the hope that they assign their various projects to you. Even if you end up working full-time, you might still be involved in pitching as lots of businesses have to sell themselves in meetings in an attempt to try to sign new clients.
As you can tell, it’s always important that your pitching skills are up to scratch. They will help you win new work and climb further up through a company’s hierarchy. Here are some of the most important things to remember when you are trying to nail your next pitching meeting.
Create An Engaging Presentation
First of all, you will need to create a presentation to go along with your pitch. This can help to further engage your audience, and it’s also a great way to add some additional textual information that people can read. You don’t just want to make another boring old PowerPoint presentation as you can be sure that everyone else who is pitching will be doing the exact same. So, instead you should use a presentation software with smart templates and plenty of ways you can customize the slides. It needs to look good or else it just won’t be enough to catch your audience’s attention and they will very quickly get bored.
Do Your Research On Who You Are Pitching
You also need to spend a bit of time before the pitch researching these potential clients and anyone else who you may be pitching to. Once you have done your research, you will have a very good idea of who your audience are and the various ways you can target them directly. Plus, you will probably know what they are after a lot better too. That way, you can showcase your company or yourself in a way that really appeals to the people who are sitting in front of you throughout the meeting.
Practice Your Pitch
Practice makes perfect! We all know that, and you need to put these words of wisdom into practice. It is highly advisable to have a couple of practice run throughs of your pitch before you actually step into the pitching meeting. If possible, you should do this practice run in front of someone. They will then be able to give you any feedback on what they thought went well and what you could improve on. This also gives you the chance to know your pitch inside out and a lot less likely to make any mistakes.
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Try To Stay Relaxed
It’s perfectly normal to get nervous before you head into your pitch. Lots of people will feel like this as well! However, you don’t want your nerves to get on top of you or they could lead to you ruining the pitch. It is really important that you try to relax before and during your pitch so that you can deliver it as well as possible. There are various relaxation methods and techniques that many people use, so it’s worth taking a look through some to see which might suit you and your nerves.
Don’t Forget To Introduce Yourself
As soon as you walk into your pitching meeting and see who you are pitching to, you should be sure to introduce yourself straight away. Even though this might sound slightly obvious, it is remarkable how many people forget to introduce themselves and simply walk straight and start pitching straight away. Your audience will want to know who you are and what your role in the company is.
Always Follow Up
The pitch doesn’t end as soon as the meeting does. You should aim to follow up with who you were pitching to a day or two later. All this takes is a quick email to say that you hope they enjoyed your presentation and seeing more of the company. It’s important to always follow up as it makes it less likely that you are forgotten about. Lots of companies call in many freelancers or other firms to pitch to them, and it might be the follow up that makes all the difference in setting you apart from the others.
These are just a few of the tips you can use to help you nail your next big pitching meeting. Good luck with it!
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