Some people just seem destined to work as a personal trainer. They’ve been working on their own fitness for more years than they can remember; they’ve got their qualifications; and they have a true desire to help people become the best version of themselves. However, while these things will provide you with a solid platform upon which to develop a personal trainer business, it’s not as if these traits will do everything. In this blog, we’re going to take a look at a few tried and tested methods for growing and developing your business.

Find Your Niche

We talk about ‘personal trainers,’ but really, that probably doesn’t do the scope of the profession all that much justice. There are many different fields based on that career. For example, you could help people gain as much muscle as possible, or you might help them lose weight. Your clients can be more focused, too. You might want to help right at the beginning of their journey, or pro athletes who are looking to squeeze that little bit more from their performance. Alternatively, you might focus on working with people who have one sort of issue or another, such as a disability. It’s all about thinking about what you really want to do and then building your business around that niche.

Your Online Presence

The internet will be one of the best tools that you have when it comes to developing your business. You’ll want to ensure that you have a reputable website and that you’re actively managing your social media channels. Your website doesn’t have to be advanced, it’s just about keeping things professional and giving people the information they need, such as your services and contact information. Your Facebook, Twitter, and Instagram pages will be a little different. There you should offer tips and other pieces of information that’ll help to establish your expertise and bring people on board.

Word of Mouth and Testimonials

While there’s plenty that you can do to bring people on board, perhaps your best marketing asset will be your existing clients. People always trust the word of people that they personally know more than they do the voice of the company. When you’re still developing your business, you can encourage your happy clients to tell their friends and family about your services; you’ll find that many of your new clients come to you via this method. You’ll also want to get written testimonials from your clients, which you can then showcase on your website. 

Get the Right Systems

Personal training has come a long way in recent years. This is mostly because so many people are taking a more active hand in their physical condition, so there’s a bigger market. While it’s fine to offer the basics of the profession, you’ll find that you will have more success if you dive a little deeper and offer your clients something truly special. To do this, you’ll need to have the right systems to help you. The best online personal training software will allow you to provide workout templates, host videos that show how to do workouts correctly, and track your client’s progress, among other features. All of this will allow you to offer a more detailed and sophisticated level of service to your clients. 

Keep on Learning

You’ll have a lot of useful knowledge that allows you to do your job extremely well. But it’s not as if you should just sit back and rest on your laurels. There are always new fitness approaches and techniques coming out, as well as new tools that help people to achieve their goals. If you’re going to be the best personal trainer that you can be, then it’s important that you carry on learning and progressing. This will ensure that you don’t fall behind the times; remember, competition for clients is tough, so it’s important to show that you’re always at the top of the game.

Go Above and Beyond 

Ultimately, you’ll get out of your personal training business what you put in. It’s important to keep in mind that your business exists for the benefit of your clients, so it’s all about making them happy. Remember that doing this doesn’t just mean providing the cold, hard facts about personal training. It’s about showing that you care. One of the best soft skills that a personal trainer can have is interpersonal skills, which will allow you to connect with your clients on a deeper level, and ensure they feel comfortable with you. 

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How to Grow and Develop Your Personal Trainer Business

One of the biggest mistakes people make when going into business is not really knowing how to start or run a business. Many people seem to think the process is quite straightforward, which is often their biggest downfall.

It is imperative that you know that most new businesses will never make it through the one year mark. While this may seem like fear-mongering, it’s important that you know the facts so you can avoid making big mistakes.

Two things that new business owners often overlook is contracts and health and safety concerns. 

The Contracts

When it comes to starting a business, there will eventually come a time when you need to employ a few people. Now, whether these people are family, friends, or strangers, there is one thing you need to do and do right, that’s the contracts.

One of the most basic errors employers make in the early days is giving shoddy contracts to employees, and a lot of the time, this can backfire on the business. You need to remember that a contract is there to protect the employer most of all, so get it right.

You should be turning to a professional to draw up your contracts and have them checked by a legal body before handing them out. Getting this right will protect you and your business as time goes on, so while it’s basic, it is essential.

Health and Safety

The second thing we are going to be looking at is health and safety. It seems that it matters not how much importance is placed on it, it’s still something that goes ignored. 

If you want the best for your business, you should be employing somebody to run the health and safety of your business. Having somebody that will either file an injury report for injured members of staff or make sure all risk assessments are carried out could save your business from a lot of hassle.

You need to remember that health and safety is there to protect your team and your business, so ignoring it should never really be an option.

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SWe live in a world where there is a product for everything imaginable. And yet, although we think that someone has thought of everyone, every year more and more products hit the shelves of stores all around the world. There seems to be an ever-growing demand for products that meet a demand that has not yet been imagined. 

If you have the creativity and foresight to come up with a great idea that you know people will want, then you should be a product designer. If you hit on the right idea and find the right route to market, your product design could earn you a serious amount of money. 

Turning Your Dreams into a Reality

If you have a great product idea floating around in your head, you will need to get it out before you do anything else. This will mean creating drawings that will help you to find investors and may also be used by manufacturers to create the item. The more detailed these are the better, and if you the technical information you can include in your initial designs, this may be of great help. 

If you are not a natural artist, be sure and use the skills of someone who is. Having a well-drawn example of your product could make the difference between success and rejection. 

Registering Your Intellectual Property

Before you do anything else, you should register the designs that you have created. At any point in the future you may find that someone else has stolen all or part of your product concept. If it is quite clearly based on your design, then you may have a strong case against them. You should ensure that you list all patents, and copyrights as soon as possible. If you need support, hire an intellectual property consulting firm to ensure that you have the fullest of protection surrounding your product. 

Pitching Your Products

Once you have some designs it is time to go off to various companies and try to get them to invest in your product. Pick companies that you believe your product will suit well. Create a professional pitch which uses powerpoint in order to give a full impression of the product that you are offering. Make sure that you get all of the unique selling points out there into your pitch. 

A company may choose to take the design, or they make want both you and the product. 

Getting Your Products Manufactured 

If you don’t get your product bought by another company, you could think about having the item made in for you by a manufacturing company. Once a factory is set up correctly, they will be able to handle the designs that you have made. From this, you can sell your products to a number of suppliers, or you could open up your own online store to sell them. Becoming an independent product designer could be the change in life that you are looking for right now. 

Please meet guest blogger Rae Steinbeck, freelance writer for Funding Circle. In this article, Rae shows us tips for business loans.

Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing. 

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It’s a great feeling getting approved for your first business loan. With the money now available, you are eager to move forward with plans to grow your business.

While it is true that you can now further develop your business plans, you should take note that the manner in which you handle this first business loan can significantly impact the financial future of your company.

With your first loan being crucial to the success of your company, you should take some time to make sure you handle it appropriately. If you handle the loan well, it can open up more financing options in the future and even lower the cost of borrowing the next time you need a loan.

To help new business owners start their borrowing record off on the right foot, the following are five things you should do after receiving your first loan.

Schedule Your Loan Payments

With financing approved, the first thing you should do is make plans to ensure you make your payments on time. Late or missed payments can damage your credit record while also increasing the cost of borrowing in the future. It could also come with penalties that will increase the cost of maintaining the existing loan.

By setting a schedule for loan payments and accounting for it in your monthly budget now, you can take steps to prevent the consequences that come with being late on a loan payment. You could even consider setting up automatic payments from your business bank account to make the process easier.

Watch Your Credit Score

As you probably learned through the process of acquiring this first loan, your business credit score plays an important role in determining which financing options will be available and the interest you will have to pay on your loan. Since your first business loan is going to have an impact on your credit score, it makes sense to keep an eye on this number. Wait until you have made a few payments and then start checking your business credit score with some of the major agencies.

Consider Prepayment Options

You should be aware of any prepayment options that come with your loan. In some cases, the lender might let you make a lump sum payment on the anniversary of the loan or they might allow for extra payments at specific times.

If you can prepay on some of the principal, it could save you a considerable amount of money on the loan. Just be aware that some lenders charge penalties for early payments. Check your loan documents to see what prepayment options are available and plan to take advantage of them if you can.

Think About Refinancing

If you plan ahead and make your payments on time, it might open up opportunities to refinance your loan for a lower interest rate or for a longer term. The actual refinancing would come later, but it is good to plan for the possibility right away. If you take care of your payments responsibly and maybe even grow your business, there will be refinancing options in the future. You might even be able to do well enough to get approved for an SBA loan.

Make the Most of Your Loan

As a final point, you need to think hard about how you use the money you borrowed. Develop a plan that is going to convert the money into added value for your business. Whether it is hiring employees, developing your product, buying new equipment or making your operations more efficient, you need to make sure you are spending the money in a way that will grow your business or make it more profitable.

Please note: No affiliate links appear in this post, and it was not sponsored in any way. The advice and opinions belong to our guest blogger, who we thank kindly for her contribution.

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Your First Business Loan: What to Do Next - #startyourownbusiness #career #perfectlyemployed

It isn’t easy when you are out on your own. Sometimes you can feel like a very small fish in a large pond. In order to stand out, you need to look the part – as well as deliver what you say you will. But there a couple of ways that you can make your business look more professional. You don’t need a huge budget to make your business look much larger than it really is.

Website

Having a website is a must in this day and age. You need to make sure that it has all of your information on and that it is accessible to your audience. It should be clean and tidy. Easy to navigate with a great use of white space. Your logo should be easy to see, and a contact form should be a priority for you. Your mailing list can be your crowning glory – because it is your own personal set of hot leads. Although you must remember that your mailing list should ideally contain your contact details, including your address. If you don’t feel happy having what is likely your home address on there, then you should think about using something like https://physicaladdress.com. You own domain is a must.

Images

If you can’t afford to have your own photos taken, then you need to think really carefully about what you use. Often things that are online aren’t free to be used, but rather they are being shared on a photographers website. You can use sites like Unsplash, Pixabay, or Pexels and find an aesthetic that works for you. Try to get photos that relate in some way to what you do and/or how you do it. If you are a writer or an accountant, you will find simply by searching those terms, you are given plenty of well-fitting options. Try not to go for the ones on the first page though. They are the most commonly used.

Clothing

Your clothing says more about you than you might like. If you have Skype calls or face to face business meetings, it is a good idea to make sure that you are dressed the part. Invest in a smart suit, and some lighter business casual wear. Blazers are typically always a good idea, and they appear professional almost all the time. You can create a small business capsule wardrobe that can be used for years. Pinterest has some great ideas about what you should have in a capsule wardrobe to maximize your investment. Looking polished is simple when you have less to choose from too.

Social Matters

Your social media channels should all match up. The display pictures and the headers or banners should all have your logos and information on. And ideally, in all of your information, you will have a link to your point of sale or website. Ensure that all of the sizes are correct to prevent them from looking stretched

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How to look professional as a solo entreprenuer - #soloprenuer #career #startyourownbusiness

How To Create A Great Personal Brand - #career #careeradvice

Personal branding is one of the most important things that you can focus on as a professional. It’s not so different to having a business brand. What it essentially means is that you have a good reputation. It means people know you for being associated with something positive within business (or whatever it is that you do). A personal brand also extends into your online presence. It’s about how you present yourself across the various platforms on the web. There are some things to keep in mind if you want to have a strong, impressive personal brand, and we’ve noted them down here for those looking to secure one!

Be Honest

Whilst it’s important to make sure that you’re selling yourself well, there is nothing more vital to your personal branding than being honest. In fact, being false and not delivering what you’ve promised could lead to the complete ruination of your personal brand. Think about the traits that you pride yourself on, and how you want people to see you as a professional in light of this. The worst thing that you can do is adjusting your personal brand depending on who you’re talking to. Make sure that you’re consistent and honest in everything that you do. This will make or break your reputation!

Do It Now

You may look at the personal brands of your peers, and those higher up than you, and think, ‘how am I ever going to be able to create something like that?’ However, when it comes to forming your image online, it’s never too late to start putting the work in to make it happen. Buy a domain name and everything necessary for a personal website, and get to work on it. If you’re using a platform like WordPress, it’s not hard to do these things yourself (as they offer themes that are easy to use), and giving your LinkedIn profile a bit of TLC is also a good idea. Ultimately, the sooner you start on your personal brand, the better.

Be a Team Player

The biggest thing that will help you to build your personal brand is your ability to be a team player, and to help other people to build up their reputations, too. Perhaps you’ve worked with somebody who did a great job for you, and you could help them to grow their personal brand by giving them an endorsement through LinkedIn, or a reference for them, so that their potential clients consider their services. Although you shouldn’t solely do it for this reason, it also means that they will give you the same support in return, and you’ll be able to build up your personal brand with the help of others.

Be Careful What You Post Online

OK, so this is probably the most important thing to note about a personal brand. Building one up over time is relatively easy, but ripping one down extremely quickly can happen within a flash. One inappropriate photo, or an article that’s pretty damning, can ruin your personal brand in a matter of hours. You need to be extremely careful about what you’re posting on the web, so that you don’t live to regret it in the future. A politically-charged tweet may not seem like the worst thing in the world at the time, but it can ruin your reputation. Old, drunken photos should also be kept out of the public eye.

Get Negative Content Taken Down

If there is content out there that isn’t exactly desirable or useful for your personal brand, then do your best to get it taken down. If it’s on Google, you can either ask Google to remove it (which is the harder way to go about this) or you can ask the site that posted it to take it down, which is the best way to get rid of it quickly. Assuming your friend has posted the picture or comment somewhere, then get in touch with them and ask them to delete it. You’ll find that most people (and sites) will remove the image if you request this. Some may be more difficult to reason with, and you may need to use legal action.

Don’t Focus On Too Much

Creating a personal brand is all about what your main marketing point is, rather than putting a wide range of skills out there to entice an employer. It’s a lot better if you just focus on a few things, rather than trying to make yourself an all-rounder. Let’s be honest, most people know a wide range of skills to a basic level. However, there are a few select skills that they can really use to make a big difference to a business. Think about what your top skills are, and what you can do to really showcase them throughout your personal brand. Don’t try to spin too many plates here, or you could live to regret it.

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Show That You’re Consistent

Something else that employers look for is consistency, and this is an integral part of your personal brand. If you have the commitment to show that you’ve tirelessly worked on building up your brand for the last few years, then it means that you’re going to show a similar commitment to the next stage of your career. Perhaps you’ve posted regular and professional updates across the various platforms? Or you’ve made sure that you’re always posting a well-informed commentary when something big happens in your field? Whatever it is, be consistent and show your commitment.

So, if you want to create a good personal brand, both online and in person, make sure that you keep these things in mind. Building up a reputation, and a profile of yourself online, can be a difficult task. It takes time, but it is certainly rewarding in the end. When your potential employer looks you up, they should see a professionally branded individual. If you follow these tips, then this could be you! Good luck!

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How To Create A Great Personal Brand - #career #careeradvice

3 Things That New Construction Businesses Get Wrong Pinterest - #career #careeradvice

People often say that the construction industry is one of the safest options for people that want to start a business of their own. It’s true that there is always going to be demand for construction companies. You can make good money once you’ve got a base group of loyal customers, but a lot of people underestimate just how hard it is. Starting a construction industry can be a great idea but only if you get it right.

It costs a lot of money to get started in construction. You have to invest so much before you can even start taking on jobs and seeing any kind of a return on that investment. A lot of construction companies fail before they even get to that point because they get some fundamental things completely wrong. If you’re thinking about starting your own construction company, make sure that you avoid these common mistakes.

Not Getting Insurance

The startup costs are so high for construction companies. You need to find a way to manage that properly if you’re going to survive long enough to start making a profit. But there are some things that you can’t cut corners with, especially your insurance. It’s important that you have liability insurance to cover you if anything goes wrong. Liability insurance will pay out if you make a mistake and accidentally damage a customers property. If you don’t have insurance, you’ll have to cover the cost of that damage yourself and that will probably sink the business entirely.

Liability insurance is also important if somebody is injured during the job. There is a high chance that somebody will try to make a compensation claim against you and the payouts for those cases can be incredibly high. If you’ve got liability insurance, that will cover the settlement. If you don’t have insurance though, you’re going to have to pay for it yourself and, chances are, you won’t have that money. Insurance is an extra cost but it’s a necessary one so don’t try to cut corners.

Spending Too Much On Equipment

It’s important that you do good quality work because word of mouth is a powerful thing. That means you need to invest money in good quality tools and machinery. However, if you go overboard, your costs will spiral out of control. If you need to buy any heavy machinery, you should always look for plant machinery finance options rather than paying for it all upfront. That way, you can spread the cost out and start paying it back once you’re bringing more money in.

A lot of companies struggle because they try to buy all of their tools at the beginning. There are a lot of basic tools that you’ll need for most jobs. The more specific tools that you only use for certain jobs should be bought on a use by use basis. If you take on a job that requires specific tools, you can fund them with the deposit that you get from the customer. By doing it that way, you can build up your equipment over time when you can afford it, rather than spending all of your money right at the beginning.

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Expanding Too Quickly

Most construction companies will start out with fairly small scale residential work and then eventually graduate on to larger projects. That business growth is important if you’re going to succeed in the long term, but you’ve got to make sure that you do it at the right time. One of the biggest mistakes that construction companies make is trying to expand too quickly. They finish a few jobs and start making a bit of money. They decide that they’re going to expand their operation and start taking on much bigger projects. The overheads for those projects are so much larger. They end up putting all of their money into new equipment and material costs. In some cases, it might work out if you get enough jobs to sustain those increased overheads. But more often than not, it doesn’t happen that way and they can’t earn back the money that they’ve spent.

If you want to expand, you should start putting money aside from every job. Wait until you can comfortably afford to take on those large projects without putting yourself in financial difficulty. You should also look for investment to help you cover some of those increased overheads.

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Things new construction businesses get wrong

When it comes to growing a new business, the options can feel overwhelming. New businesses often struggle to find steady cash flow, so you must spend wisely. Knowing where to focus your efforts is the key to smart expansion.

Over the past 16 months, Jarell and I have experimented with many ways to grow our business. We spent money on classes, software, seminars, memberships—you name it. What we’ve found is that when it comes to growth in the early days of starting a business, your efforts must be laser-focused on what will not only grow your business, but grow it in the right direction. 

Define Your Business’ Purpose before You Grow

So, what is the “right direction” to grow your business? Your business should have clear goals and a clear purpose. If your business’ goal is simply “to make as much money possible,” you are going to struggle. Narrow down your playing field to a specific sector. 

If you are going to run an online retail business, you will do better if you specialize in a certain genre of products than if you sell anything and everything. In a service business, you will do better if you offer a specific genre of services. Remember at the beginning of Hello Dolly! when Dolly tells the whole town she can solve any problem, “Just leave everything to me?” Here’s the soundtrack for reference:

 

Well, that “I do it all” idea may have worked in 1900, but in 2019, it just makes you look like a mess. 

In our business, Jarell and I offer very specific services: We build online learning materials. Everything we do in our business supports that goal. This blog is even used in one of our online college courses (Hello to Mr. Beers’ students!).

With that in mind, we can focus our business growth on supporting that business goal. Once you have defined your business goal, here are a few areas where you can focus your energy on growing your business:

Invest in Your Own Learning

While my graduate degrees are focused on education (MS Instructional Design, MA English, MFA Creative Writing), my undergraduate degree is in business management. On the surface, you would think that would have prepared me well to be an entrepreneur in the education field. I assure you, it did not.

We had–and still have–a lot to learn. It’s humbling just how much we have had to learn in this first year of business. From updates to tax laws to even how to figuring out how to start an online K-12 private school, we learn every single day. 

If you are looking to grow your business, start by growing your own knowledge. Learn everything you can. Take a (reputable) online course about human resources. Go to a conference for people in your field and network with presenters. Sign up for a community college course in accounting. Get a new certification. 

Whether you are learning about launching a successful microgreens business from Microgreens Farmer, or you are simply attending a local WordPress users meeting (they are in every major town, BTW—we attended one last year in Orlando), there is plenty to learn. If you don’t know where to start, go on Meetup.com and see what like-minded people in your area are doing to expand their businesses. In Orlando, there’s even a group for introverted entrepreneurs!

Hire the Right People

Jarell and I have been working to build and grow our team for years—long before we took the leap to start our own business. We’ve invested a great deal of time and resources into turning talented interns into exceptional employees. Our hiring pool for any given project is comprised of people we have known a very long time. 

But, if you aren’t as lucky as we are to have a wide hiring pool, you can still hire the right staff for your business. If you don’t have a great deal of money, start by hiring freelancers that you can try on for size without make a huge hiring commitment. You can also run an advertisement for an intern at internships.com.Interns work for free or for cheap just to gain experience, so make sure you have plenty of tasks that will help them gain experience.

Knowing the right people to hire takes time and savvy. The best advice I can give you is always follow your gut instinct. If the person with the prettiest resume and best credentials is a total jerk when you interview, don’t be afraid to hire someone whose credentials are a little less but makes you feel at ease. You can always fill in knowledge gaps, but you can’t change a person’s personality.

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To grow, you must refine the way you market your business. You may have started your business with word-of-mouth referrals, but eventually, you will need to invest in promoting your business. Small expenses like business cards are no-brainers, but in a world where most people search for services online, you have to position yourself so that your intended audience can find you easily and at the right time.

With marketing, start with the free stuff, like creating social media pages. Google picks up Facebook pages, so at the very least, start there by posting important information like your hours, contact info, and services offered. Of course, you should have a website. Most bloggers recommend BlueHost because they have huge referral bonuses. We, however, like InMotionHosting because they have stellar customer support, excellent up time, and amazingly simple tools.

Once you are ready to invest in promotional advertising, try Facebook where you can strategically target specific demographics, or Google Adwords, where you can set very specific spending limits. 

Walk before You Run

One of the biggest mistakes new businesses make is trying to grow too fast. You want your company to grow and thrive organically. However, it takes time to build a business. It takes time to learn how to run your business effectively and how to give your customers precisely what they want. Money trickles in slowly at first—don’t spend until you have a good, solid safety net in the bank.

As far as our business, what I wish I had known in 2017 when we made the jump to strike out on our own, is this: You are going to work far more than you ever imagined you would. All these “internet millionaires” who are telling you that you can run a business in four hours per week are full of you-know-what. We expected a lot of work, but we didn’t expect we’d be working months on end without any sort of time off, or even a moment to go to the grocery store. Running your own business is hard work, and don’t let anyone tell you otherwise. Believe me, it’s worth it.

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Where to Focus Your Efforts to Expand your Business - #startyourownbusiness #businessowner #grow #career